We all have made them. They are the “Big Four” Critical Mistakes most new network marketers have made when starting their MLM Businesses for the first time. Your upline may tell you to subscribe to 1 or more of these strategies depending on which MLM you are involved in. This article isn’t focused on one specific company or upline organization. Instead it’s emphasis is on what many people like you and I have experienced at one time or another when starting our MLM businesses for the first time and it offers answers on what to do about it.
Talk to Anyone Vertical and Breathing.
This is your first critical mistake. Think about what you are being told to do here for a second. How often do you shut the door on or hang up on peddlers trying to shove their product or service down your throat. In many places it is illegal to solicit strangers and shove flyers and leaflets in people’s mailboxes or under people’s doors. You can also get into trouble if you are telemarketing to total strangers who have placed themselves on the National Do Not Call Registry. So you want to be careful about that because you can possibly face criminal charges and be subjected to fines or other penalties.
Why do you think this has happened? It is because we do not live in the age of the “tele-marketer and the Door to Door Salesman” anymore. People are just sick and tired of someone ringing their phone or knocking on their door at dinner time, making their sales pitch and trying to get them to buy their product or service. Many of them have just got off work, they are tired and just want to relax before having to do it all over again the next day. People do not care about what business you are involved in or even what product(s) you’re selling when they are trying to eat and rest up.
My brother worked for a vacuum cleaner company for a short time. He was put in a van, given the product, dropped off in some neighborhood full of unsuspecting people, told to go door to door during people’s dinner times and offer to do a free product demo… Once he sold a product, they would come back with the van and pick him up. Then they would repeat the process until they met all of their sales goals for the day; hence the reason why he only lasted for a short period of time.
When I get junk mail, it goes straight to the paper shredder. So why should approaching people face to face at the mall or a restaurant, pitching them your business opportunity be any different? It just takes up way too much time. Many of these people usually don’t end up joining your business anyway. They just tell you they are interested mostly to be nice because they are afraid to say “no” to you in the first place.
Worse than that, we’re told to pitch the business opportunity to our friends and family. That is crazy… What possesses these people who pass themselves off as business mentors to tell people they should go out and harass their friends and relatives? You will just be guaranteed an honorary life-time membership to the NFL club (stands for No Friends or Family Left). I am not saying that some people cannot build their MLM organizations this way but these people are usually a very rare breed, born under a specific set of circumstances and already possess higher skill levels than the average entrepreneur out there just getting started for the first time. Understand that what works for one person does not always work for everyone else because everyone’s skills are different.
Generate Networking Leads By Handing Out Fliers and Business Cards.
While this second critical mistake may seem to take away from the need to contact people and speak with them face to face, this is often a pointless and fruitless way of getting your message out to the right people and it yields little if any results. Of course you can spend an hour of your time handing out fliers and business cards to everyone you come in contact with but they’ll probably end up in the trashcan along with your money. I have read somewhere that as little as 4 in 1,000 fliers actually get responded too and out of that number less than 1 out of those 4 will even become a distributor or stay with you for very long.
Simply taking your promotional messages about your business opportunity on line to places like Twitter, Facebook or any other site will not get your message out to the right people either. On the internet especially, many folks are overwhelmed with links to both people’s legitimate and illegitimate business opportunities and it’s difficult for them to distinguish between who’s products and services are the real thing and which ones are fake. There are a growing number of scam artists out there and people are even less likely these days just to click on a total stranger’s link. There are much better techniques that you can apply that will get you the desired results.
Buying Your MLM Leads.
Who hasn’t made this Third critical mistake before? You tried out the free methods and have gotten nowhere after all of your friends and family stopped calling you right? For those of you who didn’t quit and stuck with it probably moved on to this next step, which was to purchase your MLM leads. You were probably told that these leads were already qualified and looking for a home based business opportunity and so you found the goose that laid the golden egg or so you thought.
There are three things wrong with this. First, you have no idea who still may be looking for a home based business opportunity and their data may simply be out of date. What’s worse the person may be dead, so imagine the embarrassment you would have encountered when calling their survived spouse or close relative in that scenario.
Second, do you think that these companies are just selling these MLM leads to you only? Of course not, they’d be broke if they did that. These people have already received many calls from other people just like you. I can probably say with almost 100% certainty these supposed MLM leads are probably regretting having put their name down on some list for a second income opportunity to begin with. Caution, you may set yourself up for trouble with your ISP if you get caught spamming.
Third, even if you happened to peak the interest out of these supposedly qualified MLM leads, chances are you may not even know what to do with them once you’ve got their attention. Most of you will probably be so desperate to make money right away that you will begin to pitch them with your business opportunity without having properly qualified them first in order to find out what their needs are. Paying for MLM leads can be a good strategy for an experienced marketer but if you don’t already possess the skills needed to close these people properly and are not prepared to wait a long time, you might as well throw your money down the toilet because that’s where it will end up if you don’t know what you are doing. Save your money and start generating leads for free.
Pitching Your MLM Leads
I want to congratulate you for reading this far because this here is the 4th critical mistake many network marketers before you have made. It is the reason why strategies 1 2 and 3 have most likely failed you miserably. The theme throughout this article has been on how just pitching your MLM leads with your business opportunity, product or service will not get you anywhere with your prospects. Network Marketing is a relationship business. That’s why the word “network” is in there. There’s an old cliché which says, that “people don’t care how much you know until they know how much you care.”
Pitching your products and business opportunity to your friends, family or even total strangers without first getting to know their needs will have them alienating you or hiding their wallets faster than you can say “can I put you on Ditto/auto-ship?” Most people never thought becoming a distributor for some MLM, selling make-up or vitamins as a means of getting rich would be a business venture they would enjoy getting involved in.
Most people who have never been involved in an MLM for the first time may not even understand the concept of a Multi-Level let alone how the compensation plan works. There are pros and cons to an MLM verses a traditional brick and mortar business. Both can be used to help you get wealthy but only one if worked properly can allow you to build a sustainable and unlimited income in a shorter period of time.
Here’s the good news.
Believe it or not, there are some simple things you can and must do in order to develop relationships with people in building up their trust in you when prospecting for MLM leads. These things are so simple and non-threatening that anyone can do them, even blind people. Not only this, but you can even help those who say “no” to your business opportunity.
If you are serious about turning your business around in the next thirty days, and want to start generating an excess of ten leads per day, then click here for some free training, leave me your contact info and I will be happy to help you get your business sorted out and headed in the right direction. It won’t matter which companies you join or even how many because if you aren’t generating your MLM networking leads, then you will never be successful.
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